Google rolled out BERT (Bi-Directional Encoder Representations of Transformers), an AI language model that Google now applies to search results and featured snippets, in October 2019. What followed were huge tweaks to the share of web pages and websites that want to rank in the search engine, especially through link building.
With BERT Now focusing more on language processing and ensuring that Google’s top pages precisely meet their readers’ needs, digital marketing teams will need to restructure their SEO approach to ensure survival in today’s booming markets. . In short, it will be a year of many changes for SEO strategies.
What’s in it for link building?
If you’re new to the SEO and link building scene, you might feel overwhelmed by the number of adjustments you need to make and the factors you need to consider before even launching a building campaign. of links.
Luckily, if you’ve stumbled across this article, we’re here to tell you that you shouldn’t necessarily panic about BERT — or the latest trends in link building in general.
In this article, we’ll highlight a brief summary of quick link building tactics you should use now to give your brand a leg up in your niche while studying more in-depth link building methods.
Best link building tactics in the wake of BERT
Without further ado, here are the best link building tactics that bring results in the wake of BERT:
1. Take link building a step further with email outreach.
One of the quickest ways to identify who you should network with is to find out who in your industry (whether journalists or bloggers) is likely to refer back links.
You can do this by discovering the top-ranking websites for your chosen keywords and running them through popular services, such as Ahrefs. These services may analyze URLs and gather backlinks that lead to this site.
The pages that link to the website you have chosen are likely to link to your website, and it is precisely these websites that you should contact.
2. See if you can reuse great content.
If you see great content resources from your competitors, or you have a blog with great content that has poor reception, you may be using the wrong platform. Fortunately, link building isn’t necessarily just a “blog” thing. You can actually generate lots of backlinks to relevant blog posts if you reuse useful content in the proper format.
You can turn pieces with statistics into infographics, or even video content — essentially, using a recognizable, easy-to-digest format that can generate traction with your audience.
3. Create social media content to drive engagement.
Who says link building only has to happen inside blogs and websites? If you have interesting content and industry information to share, be sure to share it through your social media platforms as well. These can be in the form of direct posts, a link to your blog with a caption, or even multimedia.
Considering the fact that approximately 3.48 billion (!) people use a social media network, that’s 3.48 billion people who can potentially see your post. And among those people are industry professionals who may just use your social media posts as a reference – and that’s an instant backlink for you.
4. Add your hyperlinks to online communities and niche forums.
What better way to reach the public than to go to the public yourself?
If you can, try to add your links to the posts and replies you post in these niche communities.
Chances are that members of these forums will respond and visit your link, which is an easy way to generate more views and potential backlinks from other blogs.
5. Tap resource links that your trusted websites use.
There’s a saying that a creative person never reveals their sources – and maybe we can apply that maxim to digital marketing.
Fortunately, trusted websites and blogs actually cite the resource links they use in their articles (usually at the end of their articles). Be sure to take note of these resource links and parse them your way.
You can actually use the information here to create your own spin on these topics, and these can generate as many (or more!) backlinks to your site.
Instead of going to other people to use your link, you create an interesting blog post or piece of information that will automatically grab their attention.
6. Guest post with good blogs.
The idea of guest posting can be very appealing as a marketer – after all, having your website linked from other blogs can do wonders for your SEO. This is a very traditional form of link building that is still used today.
However, you should post guest posts carefully. According to HubSpot, businesses with blogs can get 55% more visitors and generate 97% more inbound links. But make sure that the blogs you guest post are actually relevant to your niche and have an audience that will read your blogs in the first place.
When guest blogging, consider not only your target blog’s niche and audience, but also whether their website is easily navigable. For example, if you have a brand that is all about SEO and content creation, you can try linking to websites like OrganicLinkBuilders, which is also a digital marketing website.
This makes your link building effort cohesive because you rely on guest posting on related blogs and not just randomly picking niches.
7. Revive broken links with links from your own blog.
A simple but very effective way to build better links is to use broken links. This is an old-fashioned link building method that is very useful today, mainly because many websites with useful information are closing down every day.
The goal here is to find pages with “dead” or broken links, which are basically links that no longer work. Once you’ve done this, you can email the webmasters of those blogs and suggest that they replace the target URL of those dead links with a blog post that addresses the same topic.
It’s a very easy way to secure a backlink in reliable blogs, and at the same time increase the chances of people linking back to you.
8. Collect your own broken links.
There can also be situations where blogs that mention your website don’t even link correctly to you – this could be due to bad spelling, forgotten links or simply broken backlinks (404).
You can use Google Webmaster Tools’ search function to find broken links to your website, and you can email their webmasters to get your links set up correctly.
You’d be surprised if some blogs link to you, but they haven’t been able to do it properly.
9. Give other blogs the opportunity to post with you.
In digital marketing, if we want to earn links, we must also learn how to distribute them. If we want to establish a name in our industry, we need to let others know that we are a reliable resource.
A great way to do this is to start networking with other related blogs in your niche. This psychological principle is called “reciprocity,” and it can help you persuade blogs to let you guest post as well.
When turned into a strategy, it means opening your blog to guest posts. This can be used to your advantage, as you can tap into some newbie blogs to link to some of your content, while letting them leverage your current success to gain backlinks.
You might think that’s disadvantageous, but it can help convince search engines that you’re a reliable website and good at networking. This can increase your ranking potential.
10. Use anchor texts correctly.
One of the most important tips in link building is often the most overlooked – in that prospects typically won’t post your content if they notice that your anchor texts aren’t flowing naturally into your articles. This is important because missing this point will waste valuable time and resources spent building your blog.
Whenever you plan to add a URL to your blog, make sure it’s embedded with anchor texts that properly match the flow of the blog.
In conclusion: it’s all in your approach and your planning
You might be surprised at how “simple” the tips above sound or seem to accomplish. All teams should be using these methods already, right? If so, why aren’t they on top?
Interestingly enough, while many of these methods seem “simple” for anyone to accomplish, few brands have the planning and patience to wait for their brand to start tapping into its popularity potential.
When considering creating a link building campaign from these methods, be sure to only use the tactics that seem to be working for your brand at the moment. Most importantly, feel free to change and try new methods that you think you can benefit from.
If there’s one “most” important tip to take away from this article, it’s that link building success has a lot to do with how familiar you are with your brand. You need to study the current image of your brand and the image you want it to have in the future.
Link building can work perfectly if you are aware of the trajectory you want your brand to follow and if you know what link building strategy can help you achieve that kind of growth.