Link building

4 Sales Lessons for SEO Link Building

Search engine optimization professionals may think of themselves as marketers, but not as salespeople. Nevertheless, a good marketer can teach us at least four lessons related to the SEO process of getting backlinks. Let’s start with a little background. Link building – the act of encouraging links from other websites to yours – has been […]

Link building

Here’s Why Link Building Matters

Link building is an integral part of digital marketing, especially in search engine optimization or SEO. It is a smart way to promote your website with the ultimate goal of getting quality links i.e. links from relevant and authoritative websites. How to build links There are several link building strategies. The most common include: Earning […]