The good thing about a new link building project is that you don’t have to mess with old-school SEO. Put on a leather sports jacket, put on the business suit. Everything but the SEO tracksuit.
Cultivate natural quotes that are given without asking is outside the mainstream of link building. It doesn’t have to be that way. These are five tips that don’t involve tedious link building awareness that should be commonplace.
I used advertising to make a site known, to make it known. In my experience, the ranking benefits followed.
In a Hangout for webmasters, John Mueller was asked on real world advice for links. Mueller replied that some sort of promotion was needed.
“So fundamentally on the one hand it involves some self-promotion on your part, like you have to get some people to come and visit your website in some way so that they can recognize that it is in makes a good website.
And there are many ways to do it. And then it also involves one of these people or some of these people who are fine, it’s a really fantastic website and I have another website that I can link from…from which I can link to your website.
So it’s not true that every visitor that comes to your website says it’s a fantastic website and I also have a website and let me link to your website from my website but some of these people may.”
What type of advertising is good for promotion?
PPC advertising is a good way to spread the word about useful content. The key, In my opinionis to promote something useful.
I managed to expand beyond Google AdWords.
But be careful. Some advertising networks may be subject to clickbot activity. Clickbot ad networks drive payment for non-existent traffic.
2. Social media
Social media can be an effective way to drive traffic, awareness, and sales. In my experience, the best way forward is to cultivate those who are popular on social media.
It doesn’t mean paying them. It means making them enthusiastic about what you offer. This has been a successful strategy for me. This resulted in natural links.
3. Public speaking and industry events
This is something a business trapped in the link building box cannot replicate.
I have attended conferences and events associated with a variety of niches. I cultivate relationships with people who are leaders in their respective industries.
From there, you can quote them or post notes from their speech. Try interviewing them. It’s about leveraging someone else’s popularity to gain traffic and awareness. There is also an inherent endorsement of your site involved.
Treat everyone you meet as if they are the most important person in the room. Hear what they have to say about themselves. To ask questions. You have no idea who the person sharing a table with you is and the opportunity (or friendship!) that they can present.
If you have something to say, try speaking in public. You can start small with a local Meetup and once you’re comfortable, move on to larger events.
If you have the possibility to to be interviewed by a podcaster, take it. This may or may not result in a link from the podcaster. That’s not the point. The goal is to get the word out about your site and get exposure for everything that makes your site stand out.
5. Build Relationships
Try to connect with those who share similar audiences but are not competitors.
Linked prospects are more open to linking to your site if you is connected to their peers. Connecting can be through social media, mentions, and testimonials. It might even be an article you posted on an industry website.
Posting articles without spam links is a great way to be part of the community you want to get a link from.
Building alliances is old-fashioned marketing that works. Many years ago, I worked with a talented executive in the marketing department. She had a knack for cultivating relationships with other businesses.
What she did was create a community and a newsletter group around the product. Freebies like models and how-to items were the bait that attracted subscribers.
You can’t get “this” without giving me “that”. That’s the nature of transactions. Her strategy was to create a “this” so she could relate and get “that.” She cultivated relationships to turn them into sales channels for various promotions.
There is a saying that to have a friend, you have to be a friend. As for links, to get a link it helps to be a friend of your niche or your customers.
Free links are not free
The above methods help establish authority, cultivate traffic, and build awareness for your site. In my experience, these approaches avoid avoiding manual actions. The reason is that the links are natural and not arranged.
Promoting your site in a way that generates organic links takes effort. Anything worthwhile takes effort.
Building links by not actually building links seems counterintuitive. But in my experience, it works.