Google focuses on quality links to ensure valuable content ranks higher than quantity. But what are viable and feasible link building strategies today? stas pamintuanIjunior SEO executive at Digital Ethos, survey.
Over all of Google’s years of existence, link building strategies have become sophisticated practices and a staple of modern search engine optimization (SEO). In the beginning, link quantity was the name of the game. The more links your site has, the higher it ranks on search engine results pages (SERPs).
Today, Google focuses on quality links to ensure that websites providing valuable content are ranked higher. This shift in focus has made link building a time-consuming but vital process – site publishers no longer need to link to a page “just because”, but instead focus on finding relevant sites. for backlinks, as well as providing valuable content for their audience.
With this in mind, link builders must devote time, thought and energy to creating sustainable link building strategies for SEO to help rank on SERPs.
Post link-worthy content
When it comes to link building strategies for SEO, it is essential to create content that people would want to link to because it has broad appeal and is at the top of the marketing funnel. This is even more important if you are targeting a specific website to get a backlink.
The more relevant your page is to its audience, the more likely it will be linked to it. Remember, link-worthy content is also educational and informational – it often seeks to solve a common problem or answers common questions an audience might have. That is, to earn backlinks, it must be done in a unique way, such as:
Include outreach in your link building strategies
An essential part of any link building strategy is sensitization, which consists of asking a site for a backlink. When creating link-worthy content, it’s important to share it with websites that you think would benefit from it. Why?
Getting backlinks from high authority sites is a way of telling Google that your site is an authority on a subject, and in this way backlinks act as “votes of confidence” from one site to another. In addition to this, awareness helps expand your target audience, attracting potential new customers to your website.
Often this method consists of SEO specialists sending articles to site publishers explaining why they would benefit from this article, but it also helps to forge a professional relationship between the two.
On the other hand, although raising awareness may seem like a simple practice, there is best practices which must be followed:
Explain why a link to your site or article is beneficial to them:
Personalize all your communication – you don’t want to send generic messages
Keep it short and to the point: Site editors don’t have much time to scroll through a long email
Provide them with the anchor text – the easier you make it for them, the better
Do worthwhile things
This link building strategy may seem vague, but earning links from news posts has many benefits. Many of them have large audiences, some of which are directed to your site. Also, many publications are authoritative in their space, which is why a backlink from them can go a long way with Google.
But again, it’s important to consider what’s relevant to your business and your target publication versus what you deem “newsworthy.” You might want to host an event, launch a nonprofit, announce a new partnership, or even donate to a cause.
Whichever method you choose, you will need to pitch your idea to contributors, publications, and other relevant media contacts. Make sure your values align and don’t forget to convince them that your story is important to them and their audience.
Provide thought leadership in your link building strategies
You may be wondering, “What is a thought leader?
Well, that’s someone in an industry who’s considered an expert at what they do, whether that’s constantly posting new content or coming up with new ideas in the industry. So, because of this, many people are likely to trust them and use their content as proof.
Essentially, thought leadership content can help your rankings on Google. As more and more people view your content as a resource, Google will also view you as an authority. Google wants offer its users useful content, and thought leadership content is right up that aisle.
In order to incorporate thought leadership into your link building strategies, start with original research, establish a strong presence, and stay current with industry trends. Here are some tactics you might want to try:
Guest blog on relevant sites
Post answers to Q+A sites
Create engaging social media content
Constantly update readers on industry trends and news
Strategies for building links with digital ethics
As stated earlier, incorporating effective link building strategies takes time and patience. The key thing to remember is that Google prioritizes relevance between links. So, instead of opting for a number of links, try to find links that are authoritative and relevant to your site.
At Digital Ethos, we are proud to build bespoke link building strategies that match your brand, allowing you to outperform your competitors and future-proof your SEO strategy.
Did we catch your eye? why not get in touch so we can get the ball rolling?