Social bookmarking

As Social Bookmarks Rekindle, Venture-Backed Clipboard Acquires Clipmarks and Amplifies – TechCrunch


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Clipboard, the web clipping service founded by the former Overture veterinarian Gary Flake, has just finalized the acquisitions of two competitors, Amplify and Landmarks. The startup, which takes up the challenge of relaunching social bookmarking, is supported by many leading investors, including Andreessen Horowitz, Index Ventures, SV Angel, Betaworks, DFJ, First Round, CrunchFund (Note: Michael Arrington, Founder of TechCrunch, is a founding partner of CrunchFund) and others.

Current Amplify and Clipmarks users will be invited to join the Clipboard via email, but anyone else can request a private beta invitation to the Clipboard directly from the service. home page.

As usual, the terms of the acquisition are not being disclosed, but users are being notified now. An official blog post will also be published later today, serving as an “official notification”.

For those who are not familiar, the two Amplify and Landmarks served similar interests: social bookmarking. To be clear, Amplify is actually owned by Clipmarks, LLC, but operates as a separate service. Amplify allows users to cut snippets of an article, photos, videos, and other content, and then share those items on social media. Rather, it was a utility for posting content to multiple networks at once (e.g. Twitter, Facebook, Tumblr, WordPress, etc.). Meanwhile, Clipmarks, an older service, did much the same thing, but focused more on posting clips to your blog, emailing items to friends, or even printing them. It also formerly included a Digg-like feature that allowed the most popular bookmarks to “appear” at the top of the site.

In 2007, TechCrunch reported that Clipmarks may have been acquired by Forbes, at a time when Delicious still ruled the social bookmarking space. But instead of improving the original Clipmarks product itself, Forbes turned it into a new service called Amplify.

Although social bookmarking once seemed to be a holdover from the Web 2.0 era, the recent success of startups like Pinterest showed that there is still life in this category, especially if you leverage Facebook’s social backbone to go viral and combine that with a more engaging visual user interface.

On this front, Announced clipboard a design refresh earlier this month that clearly places it in Pinterest territory. Web clips now appear as thumbnails with thumbnail previews, action counters, and hashtags and are arranged on the page as tiled boxes of varying sizes.

The most intriguing thing about Clipboard right now, however, is its current roster of investors: Andreessen Horowitz, Index Ventures, CrunchFund, DFJ, SV Angel / Ron Conway, Betaworks, First Round Capital, CODE Advisors, Founder’s Co-Op, Acequia Capital, Vast Ventures, Ted Meisel (former CEO of Overture and now at Elevation Partners), Blake Krikorian (former CEO of Sling and now a member of the Amazon board), and Vivi Nevo.

Clipboard isn’t the only startup outside of Pinterest working to revive social bookmarking, others in this space include Snip.it, Snipi, and the new relaunched Delicious.

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