REDWOOD CITY, California, November 9, 2021 / PRNewswire / – Branch (branch.io), the leading cross-platform deep linking and attribution solution, launched NativeLinkâ¢, a new product that alleviates delayed deep link issues associated with the launch of Private Relay in iOS 15. Specifically, Private Relay blocks the IP address of iCloud + clients, causing deep links for users to break and data loss attribution for owned and acquired marketing channels.
NativeLink bridges the gap created by Private Relay with an on-device deferred deep link solution that does not require an IP address or the use of probabilistic matching. It works by using the native copy and paste functionality already built into the iPhone. Additionally, NativeLink is enabled by default so that individual users have full control over their privacy.
âWith NativeLink, our goal is to ensure a privacy solution for deferred deep linking that is built for the future and can meet the needs of users and brands in a rapidly changing mobile world,â said Alex austin, CEO, branch. “We believe NativeLink achieves this goal, by removing the need for probabilistic techniques and increasing user privacy while providing an exceptional user experience.”
The benefits of NativeLink include:
- Give users full control over their deep linking experience, including the ability to opt out.
- Allow brands to increase user privacy by not requiring any personally identifiable information.
- Provide brands with guaranteed attribution without the need for probabilistic methodologies.
About the branch
Branch provides the leading cross-platform linking and attribution platform, delivering solutions that unify user experience and measurement across devices and channels. Branch provides mobile links and cross-platform metrics to over 3 billion monthly users worldwide, and has been featured by over 75,000 apps since 2014, including Adobe, BuzzFeed, Yelp and more.
Media contact: Sandy hirschel