Link building

Google SEO: Which Link Building Methods Work Best Today

Simply put, link building means other websites link to yours. All business owners and marketers should be involved in this activity to increase traffic and increase the visibility of their website.

Why do you know about link building? Backlinks continue to be an important part of how a search engine decides which pages rank with which keywords, including the fact that Google’s technologies are complicated and constantly changing.

Link building is only one of the most used SEO strategies because the links tell Google that the website is a vital product worth referral. As a result, pages with more backlinks seem to score better.

Link building is an SEO concept that allows other sites to link to a page on your own website to rank higher on Search Engine Results Pages (SERPs).

The trick to getting great links is to create content that is obviously an integral part of your site or blog that is shared regularly. Search engines prioritize consistency over volume, and it’s better to get fewer high-quality links than many low-quality links.

Best link building tactics to use in 2021

There are several ways to link to external sites that will link to yours:

High quality content

Create interesting, unique, high-quality material that people would actually want to access and connect with, then spread the word about it. Before you allow someone to review and connect to your content, you need to share the word first.

It can be difficult to reach bloggers and convince them to use your services. If your content is of high quality and relevant to the blogging community, you will likely benefit from their gratitude and be sure that they will link to yours.

The strong blogger engagement approach starts with defining your market, developing content, discovering and partnering with the best bloggers involved, and finally tracking impact.

There are various blogger engagement resources that help you research blog post topics, assess content effectiveness, and most importantly, recognize top bloggers and content in a particular area.

Monitor your rankings with a SERP checker

With so many different factors and metrics that can drive your rankings and SEO efforts forward, it’s important to make sure you have the necessary tracking and tracking.

Without such a solution in place, you have no way of knowing what is working and what is not.

To see a list of the best SERP checking tools on the internet today, take a look at this list.

Recommendations and opinions

Place your brand, service, or website in front of influential people like popular blogs and people with a strong social media presence.

This can be done through social media, website forums, rating sites, and of course, ranking content in Google for any type of “review” relayed by keywords and search phrases.

Links from partners and friends

Ask people you meet and people you interact with to link to your website. Keep in mind that relevance is important; links from websites in the same niche or industry as yours would be more useful than links from different, irrelevant sites.

Guest post links

According to the study, guest posting is the second most effective form of link building. Almost 75% of respondents say guest posting will help your link building efforts.

Guest posts are a great way to receive backlinks. Perform website analysis and produce great content and try to publish it on a reputable website. They usually have strict guest blogging rules, and it can take a long time for them to approve your request.

A big part of connecting with other sites is letting them recognize that your site can help them. Building these relationships can be difficult; However, it will pay off for your site if done right.

On-site SEO optimization tips

Among the many other link building methods discussed in this article, it’s also important to focus on your on-site SEO efforts.

If you don’t have a fast loading website, Google won’t rank your site at the top of search results.

The same is true if it is not suitable for mobile.

The faster your site speed and the better the user experience, the more likely you are to see higher rankings.


According to the most recent study, these are the best link building techniques you can use. While you can use any of these approaches before, you need to decide what strategies to use to meet the link building criteria for the best performance.

It may take a while to build a large number of links, but be careful and keep in mind that alternatives like buying links are against Google’s rules and can be dangerous for your SEO. Do not take any risk.

If you enjoyed this article, be sure to read our recommended SERP checking tools and how to increase your site traffic with social media marketing.

Posted on April 5, 2021