Link building

How to do it right

Affiliate link building is like commission sales for the 21st century.

The concept is simple: with an affiliate marketing program, brands and businesses select top influencers to promote a service or product using a unique affiliate link.

Affiliate link building offers businesses the opportunity to generate additional sales through user-generated content. Profits are shared with influencers based on the number of links clicked or purchases made.

3 benefits of affiliate link building

Affiliate marketing is an effective way to get exposure, drive traffic, boost conversions, and increase sales.

Let’s look at the top three reasons why your business should use affiliate link building strategies.

1. Easy tracking

Affiliate marketing tracking software monitors affiliate program and tracks links. When your business joins an affiliate network, the network program tracks the numbers for you.

Being able to track the effectiveness of each campaign or influencer is an essential part of an effective affiliate marketing strategy.

Some affiliate marketing programs provide detailed reports based on different marketing tools used, such as text links or banners.

2. Targeted Ads

If your business runs an internal affiliate program, you have the freedom to accept influencers to join your program based on their reach and relevance.

When your business is associated with an influencer through an affiliate network, steps are in place to ensure that the influencer will reach your target audience through their content.

When an influencer creates new content using their affiliate link, their campaign (your ad) has the potential to reach your target audience in high volume through channels such as social media and the website. the influencer.

3. Profitability

Affiliate link building can boost conversions and increase sales with minimal effort and investment.

When setting your business’s marketing budget, consider these four affiliate marketing costs:


Will you run an internal program or join an affiliate network?

Management of an internal program may be more expensive and take longer upfront, but it is cheaper in the long run.

It gives your business full control over all aspects of the affiliate program and allows you to communicate directly with your influencers.

Join an affiliate network is much cheaper upfront, but may not be as profitable in the long run, as the network itself is chargeable.

That means a lot of the upfront work is done for you, including selecting influencers, tracking, reporting, and even issuing payments.

Affiliate Link Building: How to Do It the Right WayCreations

Whether you choose to run an in-house program or join a network, your affiliate marketing program will require creatives.

That is, graphics and images for banners, copy for text links, videos and flash content, and any other tools your influencers may use to promote your service or product.

Affiliate Link Building: How to Do It the Right WayProduct feeds or landing pages

If you run an internal program, provide a detailed product feed to your influencers, including product names and descriptions, pricing, categories, and product-related creatives.

The product feed serves as a resource for influencers when preparing a new campaign.

If your business sells a service or has a limited number of products, another option is to set up a unique landing page for each influencer.

Affiliate Link Building: How to Do It the Right WayProgram management and compensation

Your business will need to hire an Affiliate Marketing Manager to:

  • Recruit and onboard influencers.
  • Create and monitor rules and policies.
  • Communicate with affiliates (or with the network).
  • Regularly update and optimize the affiliate program.
  • And more.

And you will have to pay your influencers!

Profits are shared with influencers based on the number of links clicked or purchases made, at a rate you choose.

Keep in mind that if the commission rate is too low, many influencers may walk away.

How to Start Affiliate Link Building (Right)

Keep in mind that like any other marketing tactic, there is a right way and a wrong way to start affiliate marketing.

Now that you understand Why your business should be using affiliate link building strategies, let’s look at How? ‘Or’ What to implement affiliate link building strategies.

1. Have a plan

Your first step is to get organized.

Implementing any new marketing strategy without an action plan is a recipe for disaster, and it’s no different for an affiliate marketing strategy.

Plan your budget, decide which platform you’ll use, determine how you’ll select influencers, and set your commission rates.

Create a content timeline and calendar, craft your creatives, and monitor your competition. The time you spend planning your strategy is invaluable and will set you up for success.

2. Communicate consistently

Your affiliate marketing manager should be an expert communicator.

They must :

  • Be prepared to reach out to your influencers personally.
  • Always keep your influencers informed about new products or campaigns.
  • Provide current copy and designs.

Many companies use private Facebook forums or groups to communicate with their influencers.

3. Build relationships

The affiliate marketer should be ready to help your influencers and provide support when needed.

Asking your affiliates questions and sending out surveys asking for feedback will let them know you can trust your business, that you’re listening, and that you want to work. with them.

When you start affiliate marketing, your influencers partner with you. Their voice is your asset.

4. Be open to change

Monitoring and verifying numbers and metrics is critical to the success of an affiliate marketing program.

You need to be able to understand what works and what doesn’t, and you’ll need to make decisions based on new insights into your KPIs and ROI.

Keep an eye on each campaign. Run A/B tests with different campaigns and influencers.

Using affiliate marketing doesn’t mean a business has to sit and watch as their numbers grow. Get involved and be open to making changes to your strategy.

It’s time to build your affiliate marketing strategy

Affiliate link building is a growing and evolving marketing channel that more and more brands and businesses are incorporating into their overall marketing strategies.

There’s a lot of freedom with affiliate marketing: you decide which strategies to implement — and which influencers you want to work with — for your content and exposure.

Affiliate link building is all about performance marketing, focusing on content that will naturally reach your target audience, which will benefit both your business and your affiliates.


Time range: Month 8, then continuously every month

Results detected: 4-12 months

Average links per month: 30


  • Affiliate Marketing Platform
  • Affiliate Marketing Tracking Software


  • Easy tracking
  • Targeted ads
  • Profitability

Image credits

Featured Image: Paulo Bobita
All screenshots taken by the author