Link building is definitely not everyone’s favorite thing when it comes to SEO, especially if you are a small business and need to get closer site by website to try and get a backlink. It can take a lot of effort for little reward. But at the end of the day, this is something you must have for your website if you want to see positive results.
No matter what type of business you are, you will need link building for your website. Even big brands have to manage their backlinks to make sure they come from quality sites and that the links themselves are working. If you are a small business, one of the most important things to focus on is your domain authority.
Other websites will certainly feel more comfortable linking to another high authority site. This is because having a bond connection with another who has high authority will become stronger. A site with a domain authority above 60 will not seek to link to a site with an authority below 10.
When you start to bond, there are a few things you need to think about. First, who is going to be the person who is going to reach out and get the backlinks. Are you going to have an external SEO agency do the work for you? Or will someone from your own team take care of it?
You will also have to think about the progress you are going to make, if you do it without any outside help. By noting your progress and following a system, you can better understand what you have been doing so far.
One of the most important things to remember is that these links should be from quality sites that have some sort of relevance to your own site. If you deploy Black Hat SEO backlink tactics like buying links, or something similar, you are likely to get caught by Google and could receive a penalty. For example, you need to make sure that your online reputation is also implemented, for example, DeveloMark explains online reputation management in 18 ways.
It’s important that you approach your link building strategy in a thoughtful way. It means you are making the most of your time. So take a look below to find out how you can run a more effective link building campaign:
1. Do your research before reaching out
Don’t just send messages to anyone and anyone! It is essential that you do your research before sending a message to a website. You need to determine whether or not the website matches yours and there may be mutual benefits.
It is a good idea to use online tools to better understand the data behind the website. Moz is probably one of the tools to help you out here. This tool gives you details like domain and page authority, number of linking domains, ranking keywords and inbound links just to name a few.
Moz also offers its tool for free, although you are limited to how many searches you can do in a month as well as how much data you have access to. But at no cost, it’s a pretty detailed tool that is worth considering.
2. The devils in detail
When posting to websites for a potential backlink, you need to be more specific. No business likes to see generic emails that are clearly just copied and pasted and sent to hundreds of different websites. You say you like their website and think it would be mutually beneficial to link. Well, explain why.
Yes, it will take more effort and time, but if you show people that you have actually visited their site and that you like it, and not just for a backlink, then you are more likely to get a response. . You should also explain in detail the process that you hope will take place, so that there is no confusion.
3. Meet influencers
If you are looking to implement a more effective backlink strategy, it is in your best interest to try and work with influencers in your industry. Try to get in touch with people who are widely regarded as the experts on the product or service you are selling.
Influencers have a much larger audience and you can potentially reach a lot more people than if you go through the process yourself. When looking for influencers, the best place to start is social media. The more social media follows, the better, so get started!
4. Forge long-term partnerships
It is not a one-way street. When thinking long term about your backlink campaign, it’s important that you actually form a relationship or partnership with the other website. This can lead to more mutual benefits for years to come.
Marry Ann is a branding consultant. She is primarily passionate about building brands in all aspects of online marketing.