Together these two methods can be used to create a well optimized and high ranking website.
Link building remains one of the most important factors in SEO. A study of 1 million SERP results showed that the number of domains linked to a page is the most important factor in terms of ranking.
In other words, seeing multiple sites promoting your page makes Google happy. The more domains that refer you, the more approvals Google sees. When Google is happy, your site can move up the ranks, making you happy. This means that getting links from various fields is extremely important for SEO.
It goes without saying that you need to have a solid link building strategy in place. But, a key point that many webmasters completely ignore is that keyword research should be used to create your backlinking action plan.
The best strategies for successful link building
There are many effective link building strategies that can help improve your site’s visibility.
If you want to get smart at building links, you need to build a database of websites that have been linked to you in the past.
You should do this because these sites are probably already interested in your content. As a result, they are more likely to be fans of the new content you are producing. You can use tools like Google CSE and Ahrefs Site Explorer to easily compile a unique list of potential linkers.
Believe it or not, you can also use your competitors’ link building strategies to your advantage. Most of them are likely to invest in link building and may have built a lot of strong links already. But don’t worry, it just means that they’ve done the hard work for you.
All you have to do is research to replicate their link profiles. It’s perfectly ethical, so why not be a little resourceful?
Read more: Three Working Link Building Strategies To Try In 2018
How To Use Keyword Research To Guide Your Link Building Strategy
Link building strategies are essential. But to get ahead of the crowd you have to use everything in your arsenal. Using keyword research to support your strategy can boost your site and improve your rankings.
Keywords and backlinks go hand in hand as SEO pillars.
As a webmaster, you probably start by thinking, designing and creating content, and then start to bond. The majority take this approach. While this might sound like a good idea, it could prevent your site from performing at its best.
Don’t make the same mistake twice. You should always consider keywords and link building together before posting any content. When content is strategic, you’ll be successful in securing links and expanding keyword rankings.
Remember, you can’t rank for everything. A well used keyword is worth as much as fifty which are beyond your reach.
The best keyword research hacks
All content campaigns should start with keyword research. Get a good overview of the right keywords and it will guide your link building strategy.
Let’s take a look at how to do keyword research effectively.
Read more: How to Identify Keyword Opportunities for # 1 Rank on Google
1. Analyze your website for keyword opportunities
The best way to start is to audit your site. This will help identify the best ranking opportunities for your site.
This can be achieved by analyzing existing content and seeing how it could be improved or recycled into new content. This new content should complement what already exists. Overall, this systematic approach can only improve your overall ranking.
Each site will have central keywords which can be used to your advantage. In your audit, your goal should be to identify the underlying themes and keywords that will lead to improvement.
Start your research using tools like SEMrush or Ahrefs to see the performance of relevant keywords. Looking at their rankings and search volume will give you an idea.
Once you get that figured out, you can target those keywords by creating blog posts and pages that focus on the topic and intent.
Let’s focus on intention for a minute. To decipher what the intention behind your page should be, put yourself in the shoes of your viewers.
Imagine yourself searching for those identified keywords. What are you looking for? How do you want the information presented to you? This will make it easier to create keyword optimized and useful content for viewers.
2. Look for potential keywords you can rank for
So you know how to identify which keywords your site is currently eligible to rank for. But what about the opportunities you miss out on?
Again, you can use tools like SEMrush or Keyword Finder to find keywords that you can rank for.
Just type in the basic keywords you identified and the engine will produce a list of related terms you may have missed.
Of course, you have to pay attention to how difficult it is to rank certain keywords. Along with that, you should also check how many times they are searched.
3. Analyze competitor sites already ranked for keywords
As we saw earlier, looking at what your competition is doing is an essential step towards improving yourself. You can find out which pages you might rank for by analyzing the pages you compete with in search engine results pages.
You can find out what you might rank for by analyzing the pages you compete against in search engine results pages. Identify which keyword opportunities you’re late for, then fix that.
By examining your competitor’s pages, you can see what they are doing to rank for the keywords you are targeting. Are they getting backlinks for their content? Is their domain authority much higher than yours?
If Google provides you with snippets or images for your relevant keyword, take that as a clue.
The search results show you what the searchers are looking for. This will tell you what content you need to create.
Don’t make the mistake of just getting a snapshot of an entire brand or website. Instead, zoom in on what’s relevant.
Try to understand what drives success in ranking in your unique competing pages. Take a close look at the pages that rank for the keywords you want to use.
What kind of content are they producing? If it’s a blog how is it written?
Do they include videos and pictures? Do they provide viewers with resources such as models?
However, before you go to your content team with new leadership, hit pause. You have to dig a little deeper.
A critical mistake that even SEO experts make is ignoring domain authority. This is particularly detrimental to new sites.
If your site has a domain authority ranking of 0, it will be very difficult for you to rank among sites with high rankings between 70 and 80. This should always be taken into consideration before identifying the keywords that you are looking for. you are going to target.
4. Create better content
There is always room to improve. Take your research to your next content brainstorming session and incorporate it into your plan. Do like your competition, only better.
When upgrading your content, pay attention to sympathy. At this point, you need to start implementing your link building strategy. This can be done by analyzing the competition’s related pages as well as your own and finding patterns.
You should also monitor your internal linking strategies and adjust them as new pages are developed. With a new policy, some internal links may need to be added or removed.
If you follow these tips, you have a strategic plan for your content that meets user intent for specific search terms. Right off the bat, it’s the backbone of your link campaign. So if you are securing great links, your page should rank well and generate relevant traffic.
But your work does not end there. Using keywords and backlinks as part of your link building strategy is an ongoing process. If you repeat these steps, you are sure to see significant growth.
Overall, creating the best possible pages is a balance between keywords and backlinks.
Start by creating better, more relevant content. Then make sure it is optimized for linking.
If you implement these two tactics into your link building strategy, you can expect to see related websites from your competition start linking to yours.
What is more important for SEO than keywords and backlinks?