“Infographic” was among the buzzwords in link building campaigns led by diligent search engine marketers around the world in 2013. More and more SEOs are still coming up with the latest tactics. to establish brand relevance and resonate with customers on personal levels. by visualizing data and harnessing the power of graphical content creation. But “Finding Linking Prospects” and “Creating Effective Link Building Processes” is a difficult challenge that most of them face. Marketing game in 2014.
What is the particularity of infographic?
According to a Skyrocket link building survey conducted in mid-2013, it was revealed that infographics rank second among all link building tactics adopted by most search engine optimizers across the world. world.
Sometimes it gets absolutely frantic to handle large datasets and big statistics with only a few paragraphs of text which in turn seems boring to most of the target audience and therefore fails to fetch quality links afterwards. In such a scenario, endowing a wonderful visual enchantment that speaks your message and conveys the information quickly becomes an inevitable mandate. Below, we’ve made a few points as to why infographics are considered an important aspect of link building:
- Offer a simple way to manage the collected data, manipulate it and present it to quickly reveal statistics
- Make it easy to simplify and automate the creative workflow.
- If they’re artistically constructed, they’re a “wow” factor that lets your audience deliver it like anything.
- Open new avenues for the Link Building, if the strategy is correct.
- Allows you to build awareness and expose your brand through eye-catching visual content.
The Quick Infographic Sharing Guide to Help You Build Quality Links and Get Traffic Tips
Step 1) – Focus on the looks
Pick a hot topic, collect statistical data, and create an exquisitely beautiful infographic because “Looks matter”. You never know what hangs on fascinates the public, spreads like an epidemic and ends up being so.
Step 2) – “Publish” and “Share” to raise awareness of your targeted niche
a) Publish your infographic on your own blog and find more and more blogs that relate to the topic of the infographic you are posting. You can even leave comments on famous posts directed at the author like “Great information shared !!” Check out this infographic _________ (your infographic url) _______- to better visualize the information !! “
b) Add widgets from the biggest social media platforms to the webpage where you shared the infographic to let visitors automatically spread the word for you. To do this, include a “Pin it” button from Pinterest, a “Like” button from Facebook, a “Tweet” from Twitter, a “LinkedIn Share”, an “A +1 from Google Plus”. You can also try Reddit, Digg, and Stumble Upon if your content is relevant to those websites. Out of all those shared above, Pinterest is the most suitable platform for turning your infographics into real votes, as it’s more of a photo-sharing website that can quickly turn your content viral.
vs) Participate in active discussions on the popular “Quora” knowledge sharing site. Browse through hundreds of published questions related to your topic and comment by adding your “infographic” as “answers”. Suppose you have an infographic on a topic “Responsive Website Design – Tools and Tips”, just log into your Quora account and enter “Responsive Website Design” in the search bar. Soon you will see hundreds of questions related to this topic. Just click on a question and in the comment box add a link building pitch that looks something like “Hey !! Here is an infographic _______ (your_infographie_url) that best answers all your questions !! ”
D) Join groups relevant to your topic area on Facebook and Linkedin, participate in active discussions and write on their “timeline” (Facebook Timeline) by mentioning your infographic. In addition to that, share the link with your Linkedin contacts thanks to the “Publish in groups” and “Send to individuals” features offered by this professional platform.
e) You can also use “Facebook Graph Search” to search for relevant pages, famous groups, and domain-specific people who are interested in the content you offer as a brand. To do this, simply type a few keywords (niche, brand name, city) into the search bar in the upper left corner.
F) Mention your infographic by creating great email proposals to invite people to share, like, and even write about it.
Exclusive tip – Include a “Click to Zoom” option on the page / blog where you post your infographic. It will help people to easily read the text embedded in the infographic
Step 3) – Try to generate genuine link requests
Creating genuine link requests is a tactic that can prove to be fruitful in promoting your infographic to a great extent. This is only possible if you have a long contact list of people who trust you, who really connect with you, and who are in the same business as you.
On top of that, you can build and maintain great relationships with major search engine optimizers, bloggers, journalists, content marketers, and more. and ask them to post your infographic if they have written before or if they plan to write something similar to the topic covered by you.
Exclusive tip – Always keep a categorized directory of all potential “Google Docs” connections to make this task even easier.
Step 4) – Include an “Embed Code” section on your web page intelligently !!
Believe it or not, there will be a lot of people stumbling across your infographic and wanting to add it to their own blog / page etc. Some of them may even come up saying they want to write something that explains the infographic well. This is where the need for a “embed code” section arises as it not only allows them to easily share your content, but is likely to increase the likelihood of generating good inbound links. Plus, they’ll earn you a good amount of referral traffic by building backlinks from sites that share or embed your infographic on their own website / blog, etc.
One can easily generate an embed code using the “Siege Media Embed Code Generator” which can be found at “http://www.siegemedia.com/embed-code-generator”. You just need to fill in some fields that ask for your site name, post url and image url, image alt text, image widths and heights you want, and the image box. ‘integration. Soon, a code will be generated that you can copy and paste into your webpage’s HTML documents wherever you want your code section to appear.
The bottom line is, until and unless you entertain your customers by offering them something they are looking for, something they are in love with, something they perceive as a necessity instead of your tactic. cheap marketing, something they find worthy enough to share with their friends and colleagues; you probably won’t be 100% successful in your link building efforts. With over 1 billion people active on Facebook, 500+ million on Twitter, 300+ million on Google+, 259 million on LinkedIn and 70 million on Pinterest, there is no doubt about the enormous potential of the online market, but the real one champion is the one who has the courage to also educate them with smart content marketing tactics.