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Microsoft Bing gets an AI image generator

Microsoft Bing is getting an AI image generator in the coming weeks that lets users turn text into digital art.

Let’s say a photo of a Shiba Inu as an astronaut would go perfectly with a blog post you write.

You turn to search engines for a free-to-use image, but you can’t find one that matches your criteria.

With Microsoft Bing’s new Image Creator tool, you can generate the exact image you need by entering descriptive text.

See an example of the Image Creator in action below:

Image Credit: Screenshot from gap-between-productivity -and-creativity/, October 2022.

Image Creator is powered by DALL-E 2 image generator technology developed by OpenAI.

In a blog post, Microsoft says Image Creator can help researchers create images that don’t yet exist.

All you have to do is enter an image description and Image Creator will generate it for you.

When Image Creator becomes available, you can access it by going to the Bing Images tab and clicking “Image Creator” or the Image Creator icon in the Microsoft Edge sidebar.


Microsoft is taking a “measured” approach with the rollout of Image Creator, starting with a limited preview in some places.

The soft launch is due to the novelty of the DALL-E 2 technology.

Microsoft is treading carefully out of a commitment to responsible AI, the company says:

“It’s important with early technologies like DALL∙E 2 to recognize that it’s new and we expect it to continue to evolve and improve. We take our commitment to responsible AI seriously. To help prevent DALL∙E 2 from delivering inappropriate results through the Designer app and Image Creator, we are working with our partner OpenAI, who developed DALL∙E 2, to take the necessary steps and continue to evolve our approach.

Image Creator will use techniques to prevent abuse, including blocking queries on sensitive topics and filters to limit the generation of images that violate Bing policies.

Microsoft will take feedback from the limited preview to improve Image Creator before rolling it out to everyone.


Feature image: Andrey Zhuravlev/Shutterstock