Link building

Reduce risk, maximize reward

Using link building as part of your SEO strategy can be a roll of the dice.

Links are undeniably valuable for gaining higher rankings and search visibility. However, as Google increasingly cracks down on practices that are considered spam, the risks of link building are just as great.

While still an important ranking factor for most search engines, link building is rife with black hat tactics and bad actors – just one misstep, and you could end up walking to the dark side.

So how do you avoid common link building pitfalls?

How do you avoid the risks of outdated linking tactics and shady vendors?

In our new ebook, The dark side of link buildingauthor Loren Baker walks you through eight black and gray hat tactics, along with what to look for and how these tactics can be problematic.

The dark side of link building

So what exactly is the “dark side” of link building? What happens to sites that use SEO spam tactics in their link building strategies?

“The problem with black hat tactics is that sometimes they work really good – that is, until they don’twrites Baker. “When they stop working, they tend to implode. And when that happens, you might have a lot of work to fix the damage.

And if you’re not careful, your website could end up banned from Google’s outer regions forever (or at least until you clean up your backlink profile and regain your reputation).

Manual Google penalties may be rare, but those aren’t the only risks of poor link building tactics.

Ultimately, they can be very expensive, as you end up wasting money on links that don’t work now or will stop working in the future.

So, is there a way to use these tactics in an ethical way to improve research?

In this guide, Baker also looks at the positive side and explores whether these tactics can be used effectively to improve search visibility, brand awareness, or reputation.

The bright side of link building

Link building isn’t so bad when used with care.

The good news is that there are steps you can take to build your links safely without risking your site’s search visibility and rankings.

If you want to learn more about how to build links successfully in today’s search environment, this ebook has everything you need to know.

Inside, you will discover:

  • Useful reference guides for each link building tactic.
  • Link Building Best Practices.
  • How to check your link building service providers.
  • How to stop and avoid bad link tactics.

This pocket guide contains helpful resources, supporting research, and tips for improving your own link building strategy.

Download your copy now and get started!