You may already be on social media to promote your business, but have you ever considered using it in combination with link building?
The role of social media in digital marketing needs no introduction. Obviously, platforms like Instagram, TikTok, and Twitter can help your brand get noticed among a particular audience. Nonetheless, SEO and implicitly link building are key to grab customers’ attention and convince them to opt for your products over the competitor’s. Although these two elements are not often combined, they can bring incredible benefits to your marketing campaign if they work in unison. And to be clear from the start, social media does not directly affect link building, but benefits it in many ways.
Combining social media and SEO might not be the newest idea on the horizon, but it sure is effective. So, read on to learn how you can leverage social media to get the most out of your link building strategies and increase your brand exposure.
What is link building?
Link building, understood by all, is the process by which brands encourage other brands to display a link to their web pages on theirs. In other words, other websites would link to yours. You might be wondering how this is even possible since marketers have so much competition. The idea is that all the brands help each other, and that’s a very good point. Earn backlinks is the ultimate goal of every business, but to do that, you need influential and meaningful keywords to link to your webpage.
And above all, you need reliable and reputable sources to rely on. Customers value authenticity and credibility, so make sure your links meet those standards before you jump into simple keyword building. If you want to hit number one for link building, it’s a good idea to get in touch with professionals in the field. It can’t be difficult as there are plenty of SEO and link building agencies out there to help you in your quest for success.
Link building usually requires expertise and experience, so working on your link building profile alone might be pointless. For top notch backlinking, look for an agency that provides link building services and meets your needs. Experts can assess your current profile and establish the right strategy accordingly. Whether it’s a PR campaign, profile link building, or multi-level link building, SEO analysts can help.
The Importance of Social Media in Link Building Strategies
Social media is often seen as useless for link building because social media links are not always followed. But we want to demonstrate the opposite. First, the purpose of social media is not to allow people to follow these links, but to obtain links outside of social platforms through the individuals on them. It’s all about relationships. You can’t expect to receive links from someone just by asking for them directly. Instead, consider building links to your web page through trust and healthy connections. Social media, including Instagram, TikTok, and Facebook, can help with this. You can show your brand personality through these platforms and interact with actual and potential customers to build healthy relationships and give them a reason to follow you.
Social media is not directly related to link building, but it does have a subtle impact on search ranking, contributing to how your brand presents itself in the eyes of the customer.
Do social media links count as backlinks?
As mentioned earlier, links on social networks are not tracked, which means they will not bring authority to your web page and will not directly affect your Google rankings. But that doesn’t mean they don’t count. Rising search engine results only have to do with dofollow links, but you can still use social media to promote your content, build connections, and reach a wider audience. If done right, it could diversify your backlink profile and make it natural. Variety is important because the fact that all the links to your page are dofollow could tell Google that there is something wrong.
You need both nofollow and dofollow links, but working on just those can be tricky. You need to consider things like link positioning, page rank, spammy links, and of course, domain authority. That is why Seeders The SEO agency recommends always working with experts in this direction. Professionals will know what works best for your brand and build your connections with that in mind.
Ways to use social media in your link building strategy
Now that you’ve acquired enough information about link building, it’s time to learn how you can combine it with social media to achieve outstanding results.
- Include links in your social profiles.
- Connect with niche blogs and brands. It’s not all about the competition. Other brands and blogs would love to interact with you. This can open up more opportunities for your brand, like exchanges, content mentions, and guest posts.
- Contact influencers and journalists.
- Use hashtags. They are all over social media; Users of Twitter, Instagram and even Facebook use hashtags to propel their brand and make it known to consumers. But obviously, you can’t use every word that comes to mind as a hashtag. So be sure to create meaningful hashtags that appeal to your brand that people have heard of but at the same time are unique.
- Create engaging content, always! Relevant hashtags are essential because they help expose your posts to more users, but so is original and inspiring content. Focusing on quality content is a marketing strategy you can never go wrong with, as more and more customers want to see relevant content, inspiring marketing content, not just ads. Moreover, the possibilities regarding content are endless: you can choose from text, videos, infographics, checklists, podcasts, etc.