Social bookmarking

StumbleUpon: Social Bookmark Traffic Generator


StumbleUpon is a social bookmarking tool that allows users to share a website with others in their network. People use the tool to “stumble” on web pages recommended by others that match their personal preferences.

How it works?

StumbleUpon uses a “thumbs up, thumbs down” rating mechanism to form collaborative opinions on the quality of a particular website. When users “stumble”, they only see pages recommended by friends and like-minded people. The tool filters content – to help people find relevant resources and therefore reduce the time required for research.

StumbleUpon offers nearly 500 topics. Users can choose their interests and preferences so that every stumble produces the most relevant content. The tool uses an algorithm to “learn” what content the user liked in order to increase relevance and ensure even higher quality of return. (As you’ll see later, based on our experience, it doesn’t always keep its promise.)

According to a blog post from StumbleUpon, it drives more traffic than any other social media site, globally.

StumbleUpon says it generates more web traffic than any other social media site.

Benefits for Consumers of Using StumbleUpon

More relevant returns than search engines. Finding relevant content is the goal of search engines. Normally, however, this forces the searcher to filter pages and results pages without any guarantee that useful sources will be found. The principle behind StumbleUpon is that members are taken directly to websites that match their personal interests and preferences.

Combats information overload. Because information on the internet changes rapidly, StumbleUpon uses a dynamic approach to stay on top of this ever-changing knowledge pool.

StumbleUpon filters information on the web through the fire hall to direct Stumblers to better quality websites that match their personal interests. Sites that consistently receive higher ratings rank higher and are viewed more often, while lower quality sites may be removed if the ratings drop.

Uses people as curators. Using a combination of human opinions and machine learning to deliver more relevant content, StumbleUpon features websites that have been suggested by other like-minded Stumblers.

Video of StumbleUpon

Advantage for traders

The main benefit for online marketers is the amount of traffic generated by StumbleUpon. If the tool keeps its promises, the traffic will increase not only in quantity, but also in quality.

However, our experience has been that while StumbleUpon produces the highest amount of traffic compared to other referral sources, especially new site visitors, the bounce rate is also very high – over 90 percent. in some cases – indicating that the Stumblers are not digging deeper into the site to post additional content. From my research in the StumbleuUpon help files, this also seems to be the experience of other site owners. This is also not the only downside, as the time spent on site can also be minimal.

Ways to use StumbleUpon

Create an account. An account must first be created to use StumbleUpon. In total, some 20 million people have done so and the number is growing at the rate of 500,000 new users per month, according to a article on Mashable.

StumbleUpon Toolbar. The app has a toolbar that can be integrated into the user’s browser to provide one-click access to websites.

StumbleUpon provides a toolbar for most web browsers.

StumbleUpon provides a toolbar for most web browsers.

Mobile app. StumbleUpon offers mobile apps for iPhone, iPad and Android.

Tools for publishers. StumbleUpon provides a variety of tools that website owners can integrate on their sites, including widgets, badges, and share buttons.

Merchants can integrate StumbleUpon sharing tools into their websites.

Merchants can integrate StumbleUpon sharing tools into their websites.

StumbleUpon also offers paid advertising.


When it comes to convenient ecommerce, StumbleUpon has proven to be a reliable source of traffic. However, due to the high bounce rate, there is an apparent gap between the amount produced and relevance to the Stumbler.

Merchants need to determine if quantity versus quality and time spent on site issues is a high enough priority to maximize usage on their ecommerce site. Consumers will continue to use the tool regardless and, if the current growth rate is any indication, ever increasing numbers.