Link building

The Link Building Tactic You Don’t Use: Shallow Links

You’ve built your fantastic website and filled it with amazing content. What is left to make it a sensation in the search engines? Inbound links! No matter how well you optimize your HTML or how well you write your content, your web pages won’t see the first page of search engine results unless you get […]

Link building

Creating Coupon Links for Ecommerce: A Step-by-Step Guide

For e-commerce stores, online traffic is the lifeblood of the business – and links to your e-commerce site contribute significantly to your ranking in Google searches. This is why link building is essential for success in ecommerce. That said, link building specifically for ecommerce comes with some unique challenges, including: Overcome the more intense Google […]

Link building

Google affirms the value of link building awareness

Google’s John Mueller answered a question about natural links and mentioned that link building awareness is okay as long as certain lines haven’t been crossed. Create quality content and get links to it The person asking the question had just received an answer to their question about link exchanges. So now he was commenting on […]

Link building

Quick and easy link building ideas that you don’t want to overlook

Let’s face it, bonding is hard. It’s hard for businesses to create content that people want to link to. It’s hard for businesses to find contacts on the right websites, who want to link to the content you’ve created. And it’s hard to know which links will have a positive impact on your SEO efforts […]

Link building

Should you buy links from random emails?

Every day I get emails from people I don’t know who offer to sell me links. In fact, in the last 24 hours, I have received 12 emails offering to sell me links or perform “white label” link building services. I understand. Bonding is difficult. And a lot of people drawn to SEO don’t necessarily […]

Link building

A comparison of domain authority checkers for link building

Should Domain Authority Checkers Be Part of Your SEO Toolbox? A few years ago I wrote about Moz’s domain authority and the fact that it does not represent Google PageRank. No third-party metrics do. We still love metrics, however, because they give us a quick method of determining how good a site is for our […]

Link building

3 Best Practices in Linking for Crisis Awareness

Here we are in March 2021, about a year since the COVID-19 pandemic really took hold in the United States. As the health crisis rages on, many SEO professionals have questions and concerns about running link serving during a pandemic. Over the past year, my team has had to find ways to continue to deliver […]

Link building

Why guest blogging is the worst link building strategy

Five years ago, I decided to link to my personal site, and my weapon of choice was guest blogging. I was only looking for high quality links and only featured my posts to high profile blogs like Moz, CXL, Social Media Examiner, Entrepreneur, and other big stars. Fortunately, my efforts were not in vain and […]

Link building

3 things you should know

Anchor text is a hotly debated topic among SEO professionals. “Exact matches are the best!” “ “Never get an exact match unless you take advantage of Google’s penalties!” “ “Natural all the way.” Unfortunately, neither of these feelings are helpful. Is Anchor Text Really Important For Link Building And Improving Rankings? How can you avoid […]

Link building

The key to building business relationships

Organizations that have significant brand equity, or are working to develop it, will have a gold mine of untapped linking opportunities scattered across blog, influencer, and news sites. While good PR teams are great at getting their company, brand, or product story publicized, they don’t always have the direction, or it’s beyond their reach to […]

Link building

6 best practices for bonding at the enterprise level

The size of your business has a profound influence on your marketing strategy. Many big brands or websites inherently have an unfair advantage over businesses and smaller brands: name recognition, reach, a much larger budget to work with, and additional resources in other departments. Take all of these benefits into consideration when planning your next […]

Link building

One Approach to Achieving Link Building Scalability

Link building can be an extremely daunting task. But it is a necessity. This is one of the most effective ways to improve your website authority and ultimately keyword positioning, but it is also a lot of work. Link building involves: Connect with other website builders and business owners to network. Guest post. Research. Constant […]

Link building

3 alternative link building tactics you can use right now

You already know some of the most common methods of bonding: Unfortunately, most of them are either too expensive, too long, or too saturated. Instead, tap into these three alternative link building strategies that can dramatically improve your link acquisition rates. 1. Method of taking control of the subject Hunting for broken links is my […]

Link building

5 biggest misconceptions about building links that keep coming back

A few months ago, I was speaking at a large, well-known digital marketing conference. Apart from me there were several other popular link builders, some of whom also offer paid courses. One of these experts shared a case study of how he generated NNN links and achieved solid organic traffic growth to his site. During […]

Link building

How to use podcasts for link building

Podcasts have gone from relative obscurity less than a decade ago to one of the fastest growing marketing channels available today. But the power of podcasts doesn’t stop at reaching the people who listen to them. When properly leveraged, podcasts can have a powerful impact on organic search as well. There are two main reasons […]

Link building

How to create and use data-driven content for link building

Whoever coined the term “content is king” didn’t warn us that all of the steps are necessary to create some kind of link-worthy content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king” part only comes when you structure your content to be found […]

Link building

4 bonding ideas that won’t get you in hot water

I hear a lot of people in the SEO community questioning the value of link building. Current SEO trends seem to focus on the technical aspects of SEO and leave link building as an afterthought – or not a thought at all. I think technical SEO is extremely important and a top technical SEO professional […]

Social bookmarking

John Mueller of Google on Social Bookmarks for Links

John Mueller of Google on a Hangouts Webmaster answered a question about social bookmarking tactics for links. Google’s Mueller offered an overview of how Google deals with low-quality link building. What is social bookmark for links? Social Bookmarking is a variant of forum spam. The idea behind it is that social media websites contain “authority” […]

Link building

What is “bad link building”?

This article is aimed directly at people who are not yet SEO practitioners but want to learn a bit more about search engine optimization, as well as those who are feeling a bit puzzled as to how to “do” link building and, (more specifically) what you are and are not “allowed” to do. Lately bonding […]

Link building

Pubcon Presentation: Proactive Link Building Tactics

At the Pubcon Las Vegas 2012 session, I talked about bonding, basically revealing what works and what doesn’t in a post-penguin world. So what’s all the talk about “penguins” anyway? What does it mean? Is this a name given to a Google algorithm update that affected low quality links? Here is the Wikipedia definition of […]