Google’s EAT principle – which stands for expertise, authority, and trustworthiness – is how the search engine determines the value of content on the web. But what does it mean for content to reflect expertise, authority and reliability? “Expertise, to me, is the amount of knowledge you have in an area,” Kevin Rowe, Founder and […]
Digital marketing is an ever-changing and confusing jumble of approaches. Thanks to this, social media marketing, video marketing, and mobile marketing have grown in popularity over the decade. However, one successful marketing method has been around for a long time and perhaps produces better results: search engine optimization (SEO). SEO, like the digital marketing industry […]
The online world is huge and growing every day, so it’s only natural that more and more people are looking to participate in this new gold rush. That means it’s getting harder and harder to stand out from the crowd. Yet one way to do this is to build quality backlinks to your site, which […]
A judge in Brazil’s highest court on Friday ordered President Jair Bolsonaro to be investigated for comments linking coronavirus (COVID-19) vaccines to AIDS, a claim rejected by doctors and practitioners. scientists. Supreme Court Judge Alexandre de Moraes has tasked the country’s top prosecutor, Augusto Aras, to examine the accusation raised by an investigation into the […]
Tons of SEO pros and webmastars almost collapsed in front of their keyboards following the Google Penguin and Panda updates. SEO pros thought – “link building is dead …” and that was a huge concern – to put it lightly. However, as time passed and webmasters and SEO professionals adjusted to the change, the fear […]
If you’re new to SEO, it can be easy to get carried away by common link building myths. Link building is key to increasing your site’s visibility, but doing it the wrong way can cost you more than views and time – it could kill your site in Google’s eyes. I hope I can clarify […]
What makes you happier than having high site traffic? We know there is a long history behind trafficking. When you create link buildings correctly, your content will get more traffic all at once. As a professional blogger, you need to consider specific link building tactics to get you to the highest peak of success. Link […]
In the early days of the Internet, content was the only basis for ranking in the Search Engine Ranking Page (SERP). However, Google showed up with its famous PageRank algorithm. It has been a game-changer in the way search engines organize websites within their pages. Google didn’t just analyze the content of a page but […]
In search engine optimization in its early days, a website’s entire ranking database was based on the use of keywords. What we currently call keyword stuffing was their main idea of higher rankings. Over time, the advent of search engines and Google, that has changed and now there are new strategies and steps to get […]
Publication displays: 893 One of the most important tactics to get your website to the top of the search engine rankings is link building. Despite the common thought, reaching the top takes a lot more than just generating a bunch of random links here and there. Instead, it would be better if you created a […]
Google’s John Mueller answered a question about natural links and mentioned that link building awareness is okay as long as certain lines haven’t been crossed. Create quality content and get links to it The person asking the question had just received an answer to their question about link exchanges. So now he was commenting on […]
If you really want to build a successful blog, landing page, or ecommerce site, you need to take SEO seriously. And while it might not be as sexy as advertising on social media or PPC, link building is the secret ingredient to SEO success. The problem is, most marketers make costly mistakes and unintentionally hamper […]
One of the most important search engine optimization techniques is link building. It is fundamental and essential. Just about every successful business venture wants or needs to make connections, but it’s hard to do well. Plus, there is no easy way to “hack” link building. It won’t scale like other SEO or marketing tactics. Link […]
Why is link building important? Google’s algorithms are very dynamic, with hundreds of vectors and factors to evaluate each search. Even as web browsers become more advanced, they will continue to rely on users and third parties to help them identify what content is meaningful. Search engines use links to fill in the gaps. Proper […]
Do you have an e-commerce store on a platform such as Shopify or Magento? Need a helping hand to stay ahead of your competition? Links to your site are an effective way for Google to assess the quality, relevance and authority of your site. So how do you get more for your ecommerce business? Here’s […]
Simply put, link building means other websites link to yours. All business owners and marketers should be involved in this activity to increase traffic and increase the visibility of their website. Why do you know about link building? Backlinks continue to be an important part of how a search engine decides which pages rank with […]
Branded content is crucial for many reasons: communicating the value of your product / service, helping people make purchasing decisions, providing relevant information to your primary audience, etc. But if your marketing goals include getting high quality backlinks, building brand awareness, and increasing your organic traffic, tangential content should be part of your content strategy. […]
I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether our customers would be affected by this update. His response confirmed what I suspected: “If you do white hat SEO, these updates rarely hurt and often help your rankings over time.” Now […]
Developing your backlink profile is an essential part of your B2B marketing efforts. But if you’re new to link building, it can seem daunting at first. Don’t worry, though. In this article, you will learn how to build the kind of links that get results. What is link building? Link building is actively trying to […]
The rules for bonding have changed at a rapid pace and businesses have no choice but to follow the transformation. Google prefers websites that practice link building to rank higher in search engine results. Marketing experts turn their attention to link building. The best way to start your journey is to ask for backlinks and […]
Links remain crucial for search engine optimization. But it can be difficult for B2B brands to bond, especially when nothing major is happening or a big change at the company level is not happening. But there are ways to bond throughout the year, regardless of what’s going on internally. The way to do this is […]
Link building is one of the most important skills required in SEO. This must be done meticulously; it builds trust between the website, other websites and search engines. Link building is an approach that helps you drive traffic and expands your online presence. Not everyone is perfect, something goes wrong which negatively impacts your website. […]
Link building can be an extremely daunting task. But it is a necessity. This is one of the most effective ways to improve your website authority and ultimately keyword positioning, but it is also a lot of work. Link building involves: Connect with other website builders and business owners to network. Guest post. Research. Constant […]
Link building Over time, link building has been viewed as a spam gesture and a blackhat SEO strategy. Google, however, recognizes this as a potential ranking criterion for publishers and content marketers. If you consider link building agencies in 2020, you need to do this from high end sites with a reputation and niche authority […]
You may have come across the saying that link building is dead. However, the truth is that it is not. Link building is not only alive, but also dynamic. However, it has transformed over the years. This means that outdated link building tips and practices will no longer work. If you want to take advantage […]
Imagine that you generated a lot of content that people are looking for at random as well, it is easily recognizable by search engines. But still, your website doesn’t rank higher, have you wondered why? Probably, there would be some factors that must be missing. In order to rank higher, search engines forced websites to […]
If you want to rank well in organic search, you need links. Google told us, revealing that links are one of the top 3 ranking factors. Quality links increase a page’s overall authority and trustworthiness. Quality links to multiple pieces of content can steadily increase domain-wide rankings over time. Not too long ago, link building […]
A few months ago, I was speaking at a large, well-known digital marketing conference. Apart from me there were several other popular link builders, some of whom also offer paid courses. One of these experts shared a case study of how he generated NNN links and achieved solid organic traffic growth to his site. During […]
Whoever coined the term “content is king” didn’t warn us that all of the steps are necessary to create some kind of link-worthy content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king” part only comes when you structure your content to be found […]
I hear a lot of people in the SEO community questioning the value of link building. Current SEO trends seem to focus on the technical aspects of SEO and leave link building as an afterthought – or not a thought at all. I think technical SEO is extremely important and a top technical SEO professional […]
When you are just starting to build links for a new website, you may be overwhelmed with links from your competitors and the very idea that getting links is going to be quite an intense task. You can get quick and easy links, but really good ones usually take time. However, there are many other […]
Link building. What’s the point? Absolutely everything. But seriously. Generating high quality links to your website is not only useful for building authority, it also helps to: Generate referral traffic. Increase brand visibility. Reach new audiences. While the many benefits of link building are clear, SEO professionals are challenged to select the tactics that will […]
Although Google’s algorithm is constantly reaching new heights, with the use of progressive machine learning and AI, a solid and effective link building strategy remains one of the most important ranking signals and a key pillar of any comprehensive SEO strategy. There are many ways to build links for SEO and some people swear by […]
While link building is one of the hardest parts of SEO, it can also be one of the most rewarding. The key to successful link building is developing the right content strategies and dissemination techniques, as this will make it easier for you to build quality links and increase the visibility of your landing pages […]
Links remain one of the most important ranking factors used by Google and other search engines. Search engines discover new content through links – and that’s also, in part, how they judge the quality of that content. Good links are like votes; these are testimonials to the value of the content, and Google considers a […]