If you really want to build a successful blog, landing page, or ecommerce site, you need to take SEO seriously. And while it might not be as sexy as advertising on social media or PPC, link building is the secret ingredient to SEO success. The problem is, most marketers make costly mistakes and unintentionally hamper their efforts from the start. But you don’t have to make those same mistakes.
The “Why” of Link Building
When it comes to SEO, you have dozens of different levers that you can operate. There’s content, search intent, keywords, tags and titles, page speed, HTTPS, mobile usability, user experience, and a long list of other factors. But do you know what matters more than almost any other factor? Back links.
Backlinks have been the foundation of Google Pagerank (and have been for over a decade). Google hasn’t hesitated about this secret, and there is plenty of third-party data to back it up.
For example, Ahrefs recently studied over a billion web pages and said, âThe correlation is clear: the more backlinks a page has, the more organic traffic it receives from Google. Â»What about pages without backlinks? They hardly get any organic traffic.
The little story is, backlinks are important because Google says they do. (Google might decide that websites with pink text rank higher than those with black text and we should all follow suit.)
Along with this is that backlinks move the needle in conveying authority. When a smaller website has links to highly relevant and authoritative websites, it sends a signal to Google that the smaller website should be trusted and respected by association. And the more links you have, the better.
Top Linking Mistakes To Avoid
Bonding is art and science. When investing in a link building strategy, you’ll want to avoid making the following costly mistakes:
1. A focus on backlinks to the exclusion of everything else
Backlinks are clearly important. But if you focus 100% on backlinks, you’re doing yourself a disservice. (And you could even hurt your results.)
âFocusing on backlinks without the other critical elements on and off site can cripple even the best link building campaign. If your site is failing to rank, there are probably several factors – not just your backlinks – that are weighing you down, âLink. Build explains. Additionally, too much focus on bonding – to the exclusion of everything else – can foster a culture of quality jump-offs. “
The shortening is like posting generic content, ignoring Google’s guidelines for link patterns and emphasizing quantity over quality. Yes, the links are important. But make sure you take a balanced approach.
2. Good links, light content
It’s easy to get carried away by the allure of backlinks and higher search rankings that you overlook the big picture. You don’t acquire links or improve SEO traffic just to get people to your website. What you are really looking for are conversions. And to convert people, you need to do more than integrate them into your brand’s digital ecosystem. You actually have to convince them to make a purchase.
Good links only matter if you have quality content on your website that engages people and convinces them to make a buying decision. As you develop your content strategy, be sure to prioritize good content created with your target audience in mind.
3. Use of PBNs
Private Blogging Networks (PBNs) have been a controversial part of the internet marketing / SEO world for years. And while you can find a lot of arguments in favor of PBNs, the risk far outweighs the possible gains.
If you are using PBN to acquire backlinks, you need to stop the cold turkey. They can and will get you penalized sooner or later. Instead, focus on acquiring links from real websites using organic methods. If you don’t have the network or the ability to do it yourself, hire a link building expert to do it for you.
Link building takes time. It’s a long term strategy that promises to deliver long term resultsâ¦ if you stick to it. By avoiding the aforementioned mistakes and focusing on good SEO and copy principles instead, you will generate superior results that will give you a leg up on the competition and give you access to valuable Google real estate. Good luck!