Link building

The latest link building techniques and tips for marketers

You may have come across the saying that link building is dead. However, the truth is that it is not. Link building is not only alive, but also dynamic. However, it has transformed over the years. This means that outdated link building tips and practices will no longer work.

If you want to take advantage of the most effective link building tips and strategies that are working right now, you need to make sure that you follow all the rules set out by major search engines like Google and Bing.

According to various SEO studies and reports, links remain the biggest influencers of search engine optimization. Getting more high quality backlinks is always one of the main ways to ensure that your website ranks at the top of the search engine results pages (SERP).

What are backlinks?

Even today, many businesses still don’t have the right idea and the right concepts of what exactly a backlink is. Other than that, they also don’t know how to gain backlinks the right way, and all of that puts their SEO in a precarious position.

Backlinks are basically links placed on a web page pointing to your external website (s). This is why they are also called external links or outgoing links. These are inbound links from another (external) website to your website or webpage.

Your goal should be to have lots of high quality, relevant links. However, you shouldn’t be trying to get links from anywhere and everywhere.

When planning to impress Google and get high SERP rankings, two important things you need to focus on with your links are relevance and quality.

Why are backlinks important?

Previously, the internet was not as sophisticated as it is today, and that is why search engines usually rank all websites on the basis of content only, i.e. subject of content and words. -keys related to search queries. However, search engines no longer work that way.

With the PageRank algorithm, the Google search engine stood out and became more powerful compared to other search engines as Google began to prioritize both content and content-related websites. It was a game-changer and other search engines quickly followed suit to use this model as well.

Now, effective SEO isn’t just about content keywords and quantity of content, but also about the quality of the backlinks pointing to your content.

PageRank works by counting the number and quality of links to a page to determine a rough estimate of the website’s importance. The PageRank model has undergone many updates since its inception. However, it can be said with certainty that the importance of backlinks has not diminished.

The underlying assumption of PageRank is that the most important or relevant websites will ultimately receive more links from other websites than the less important ones. So the more quality links you get, the better. It’s almost synonymous with a “vote” from other people for your website.

But building backlinks the wrong way can hurt your website rather than help it rank in SEARPs as Google penalizes websites that attempt to manipulate PageRank and gamble on its system.

Harmful Link Building Tips You Must Avoid

If you follow certain harmful linking practices and patterns as a link building strategy, chances are you will be penalized sooner or later. Below is a list of some of the harmful backlinks that you should avoid immediately.

  • Irrelevant links: You must avoid irrelevant links at all costs if you want to avoid being penalized.
  • No public network: Buying backlinks on public networks is easy and that’s exactly what to avoid. These links are not only unethical, but Google never promotes them.
  • Do not place backlinks in the sidebar or the footer: When you place backlinks in the footer or sidebar, they look like paid links. Moreover, Google does not consider this to be a real intention.

To ensure you stay cautious and ahead of accepted link building practices, be sure to read and follow Google’s webmaster guidelines, including avoiding any behavior that manipulates links to your site or outgoing links from. your site.

Best Tips and Strategies for Building High Quality Links Today

Here are some more tips and strategies on the safe ways you can use to build good quality links that help your website rank well in SEARPs.

1. Build relationships

With an increase in influencer marketing and social media, it’s important to build your relationships. If the business is to survive and grow, you need to start building relationships with the right people. And, if you want high quality backlinks, you need to start investing in healthy relationships with those who produce link-worthy content.

Most Black Hat SEO pros who use SEO tactics that go against search engine guidelines won’t focus on this tip for building relationships with quality content producers, especially because they’re looking for shortcuts and don’t really care about the quality. However, anyone who has a good relationship with other producers of high quality content swears by this tip.

If you have a good relationship, you won’t have to ask for links because you will attract them. However, this will only happen when you post content that offers great value. The first step towards building a relationship is finding amazing people who are ready to connect with your business.

To do this, you can:

  • Follow them on Twitter on LinkedIn.
  • Love their posts.
  • Comment on their Facebook status and blog posts.
  • Respond to comments.
  • Ask them questions.

2. Create research content

When you think of link building, you can never forget about highly searched content. Highly researched content and relevant study-based articles are different from regular content because they offer high value and provide detailed credible information to readers.

Most successful blogs spend a lot of time creating content that is thoroughly researched and studied. This makes the content very believable and as such it attracts tons of backlinks. Well researched content cannot be ignored by popular and quality websites.

Your strategy should be to create high-value content that showcases your company’s expertise. You should aim to show readers that everything you say in your content is real and trustworthy. Therefore, it is mandatory to support the content with factual data.

However, do not exaggerate anything or get too technical with your wording when citing studies. Instead, write your content in such a way that your readers can easily follow even complex concepts and quickly understand what you’re trying to say. That way, they’ll better connect with you, share your posts, and link to the content you create.

3. Use case studies

Using case studies can ensure that you are going to attract the best quality backlinks. This in turn will help you in terms of SEO and trading income.

When you use case studies well for link building, the technique isn’t likely to fail, especially if you do it in a way that’s highly relevant to your audience. So post more case studies on your website to attract more backlinks.

Reach out to your business partners, clients, or even clients and ask them if they are willing to help you put together a relevant case study that can shed more light on a given topic or topic and get more eyes online.

It has been proven time and time again that case studies – even today – get a lot of attention and generate natural backlinks because they are usually very insightful. They show people the kind of methods you used to achieve something, the challenges you faced, and what you got out of it all. Everything is of great value to the readers.

Because search engines no longer just rank content with an abundance of keywords (they appreciate quality content that offers great value more), case studies are essential to your SEO efforts.

4. Create articles based on lists

You also shouldn’t overlook the power that list-based articles or listicles have when it comes to attracting natural backlinks. No wonder, listicles are everywhere these days and they work great for getting more comments, social shares, and most importantly, backlinks.

Another effective link building strategy, which is often underestimated, is creating high-quality articles that are presented fully or partially in list form. Listicles can actually sometimes generate more backlinks than even other types of popular content formats, like videos and infographics.

The reason lists are popular online is that they require minimal reading effort. Everyone is busy these days and online readers in particular have a very short attention span. Too long content can immediately discourage readers. The lists are short and sweet, exactly what works well on the Internet.

However, whenever you create your lists it is your responsibility to make sure that you are providing value and not just writing lists that are vague and hard to understand. Be sure to number each list item as well. Use a prime number in the title of the list whenever possible. Odd numbers in lists tend to work like a charm online. Larger lists also tend to perform better online.


No matter what you do to increase the value of your business, link building is something you can’t avoid. Make sure you follow only the most recent and effective techniques and strategies in order to be successful with your link building.