Link building

Top 4 Link Building Mistakes to Avoid in 2022

Link building campaigns not achieving your goals?

Feel like your efforts have become some kind of SEO groundhog day? You know, the same thing over and over with little or no new results?

Break the cycle of bad link building.

Find out what mistakes you might be making and how to fix them.

On February 2, I hosted a sponsored webinar presented by Michael Johnson, Partnership Development Manager at Page One Power.

Johnson showed how to identify and fix link building errors and provided campaign tips to help you rank higher and drive more traffic.

Here is a brief summary of the webinar.

To access the full presentation, fill out the form.

Link building issues

Time and time again, businesses of all sizes face the same link building issues.

They constantly devote time, energy and resources. They follow the same processes, but they get the same poor results.

So what are they doing wrong?

Here are the most common link building mistakes:

  1. Not looking at on-page SEO and search intent first.
  2. Do not create linkable content.
  3. Conduct poor awareness.
  4. Setting bad expectations.

[Get The Steps To Overcome These Mistakes] Get instant access to this webinar →

Mistake 1 – Not looking at on-page SEO and search intent first

Investigating and fixing on-page SEO and search intent issues is a must before you start building links.

How to fix this error:

In the webinar recap, Johnson gives a great example of what Paycom.com did when it failed to rank on the first page for the keyword “payroll:”

  • Make sure your target keyword is referenced on your page so Google knows what you’re talking about.
  • See who is currently ranking, do competitor and industry research, and get suggestions for improving on-page SEO.
  • Show that you are an expert on your topic with a robust content strategy.

[Steps Explained] Get instant access to this webinar →

Mistake 2 – Not creating linkable content

Organic link building is all about leveraging relationships and finding a common interest within your relationship audience.

Linkable content is one way to do this.

How to create linkable content:

Step 1: Review competitor content.

Use a tool like Ahrefs to find highly related content ideas.

Check out their “Top Pages by Links,” which helps you see which pages on your competitors’ websites have the most links right now.

Ask yourself why does the competitor’s most related content stand out?

  • Does it have informative/educational value?
  • Who is the defined audience for the play?
  • Is there an established liaison authority?

Step 2: Confirm the link opportunity.

Before you start creating new content, make sure there are great sites that you might want to link to.

  • Use Boolean operators.
    • Small business URLs: links.
    • Entrepreneur inurl: links.
  • Look at a lot of pages.
  • Check if the page contains links to external sites and similar resources.

[Learn How To Use These & Confirm Link Opportunity] Get instant access to this on-demand webinar →

Step 3: Search for similar resources you want to feature and see who links to them.

Now research and note additional backlink opportunities by searching for resource profiles similar to the content you plan to create.

Building a solid list of source links you can work from and pages you can try to get links for will prepare you for your future outreach stage.

Mistake 3 – Performing the wrong outreach

Poor outreach will derail your link building campaign and ensure that you are ignored or intentionally avoided.

[See examples of good and bad outreach] Get instant access to this webinar →

How to send good outreach emails:

    • Be direct: Subject lines should be short, simple, and direct.
    • Be specific: include the correct details.
    • Be intentional: Include the desired outcome.
    • Be nice: If you don’t say it in person, don’t say it.
    • Be editorial: use proper grammar, spelling, and punctuation.
    • Getting to the point.
    • Explain the value to them and their audience.
    • To show. Do not tell.
    • Avoid sales or vague language.
    • Understand that web administrators are busy and receive lots of emails.
    • Send three emails.
    • Reminder to previous emails.

Mistake 4 – Wrong Expectations

Everyone wants a scalable link building campaign that generates quality organic links.

Usually this means linking to promotional transactional pages in the middle and bottom of the funnel. This limits your link building campaign from the start. You can’t have it all.

Therefore, one of the first things you need to do is set expectations.

Here are the different configurations you can reliably create:

Page One Power, February 2022

[Learn How To Use This Chart] Get instant access to this on-demand webinar →

Set your organization’s expectations about why you want to link to these types of pages and how these pages can help you achieve your overall goals as an organization.

Scale up with internal linking by creating various linkable assets and build internal links to the top transactional pages you want to influence.

By doing so, you can get quality organic links at scale and benefit from more successful campaigns.

Key points to remember

  • Sometimes the links aren’t the problem.
  • Not having linkable content is a huge mistake.
  • Poor awareness will cause you to ignore or avoid.
  • Have realistic expectations about your link building campaign.

[Slides] Top 4 Link Building Mistakes to Avoid in 2022

Here is the presentation:

Top 4 Link Building Mistakes to Avoid in 2022 from Search Engine Journal

Join us for our next webinar!

Large Scale SEO: What Large Ecommerce Sites Are Doing Differently

Do you find it more difficult to be discovered by new customers lately? E-commerce has never offered so many opportunities and faced so much competition as it does today. Learn how to scale your SEO efforts and grow your e-commerce business like the greats during our next webinar on March 9 at 2 p.m. ET.


Image credits

Featured Image: Paulo Bobita/Search Engine Journal